Letterpress

Letterpress printing is a relief technique where the image or text is raised above the non-printing areas. When pressure is applied, ink transfers from these raised surfaces onto the substrate, creating a distinct tactile impression. This method produces a physical indentation, known as a “bite,” which is a defining characteristic of the process.

In modern business card production, letterpress is often used for its premium, textured aesthetic. The depth of the impression depends on the paper weight and the pressure applied. While traditionally associated with type, the technique is frequently combined with digital printing or foil stamping to create layered, high-contrast designs. The resulting surface feel distinguishes letterpress cards from flat-offset or digital prints.

Sources

  • The Printers' Ink Manual
  • ISO 12647-1:2013 — Graphic technology: process control for half-tone colour separations, proof and production prints — Part 1