What is kraft paper?

Kraft paper is a durable, brown material made from unbleached wood pulp fibers. The name derives from the German word Kraft, meaning strength, which reflects its high tensile and tear resistance compared to standard office papers. You will often find it used for business cards when you want a rugged, eco-friendly aesthetic that resists tearing during handling. Because it lacks a smooth coating, you should pair it with bold, high-contrast typography to ensure your text remains legible. When selecting this stock, verify the GSM weight to confirm it has enough body to feel substantial in the hand.

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