Business card print template setup
The Core Takeaway
Setting up a print template correctly is the single most important step in ensuring your business card looks professional. If your file dimensions, bleed, and safe zones are wrong, the printer cannot fix it. You must configure your design software to match the specific trim size of the region where the card will be printed, as regional standards vary significantly.
Regional Trim Sizes
There is no single global standard for business card dimensions. You must select the trim size that corresponds to the market where the card will be used.
| Region | Standard Trim Size (mm) | Standard Trim Size (in) |
|---|---|---|
| Malaysia / China / Singapore | 89 × 54 | 3.50 × 2.13 |
| UK / Most of EU | 85 × 55 | 3.35 × 2.17 |
| US / Canada | 88.9 × 50.8 | 3.50 × 2.00 |
| Japan | 91 × 55 | 3.58 × 2.17 |
| Australia / NZ | 90 × 55 | 3.54 × 2.17 |
| ID-1 (ISO/IEC 7810) | 85.60 × 53.98 | 3.37 × 2.13 |
Note: Some printers in Malaysia and Singapore may quote 90 × 54 mm. Both 89 × 54 mm and 90 × 54 mm are observed in the industry. Always verify the specific trim size with your printer.
Bleed and Safe Zone Configuration
Once you have selected the trim size, you must add bleed and define a safe zone.
Bleed
Bleed is the area that extends beyond the trim line to prevent white slivers from appearing at the edges due to slight misalignments during the cutting process.
- Standard Card Bleed: 1.5 mm is the most common requirement for business cards.
- Alternative: Some printers require 2 mm.
- Do NOT use 3–5 mm: This is for bound booklets and multi-page publications to account for binding creep. It is not standard for single-sheet cards.
How to calculate your document size:
Document Width = Trim Width + (2 × Bleed)
Document Height = Trim Height + (2 × Bleed)
Example for 89 × 54 mm trim with 1.5 mm bleed:
- Width: 89 + (2 × 1.5) = 92 mm
- Height: 54 + (2 × 1.5) = 57 mm
Safe Zone
The safe zone is the area inside the trim line where you should keep all critical text, logos, and QR codes.
- Standard Safe Zone: 3 mm inside the trim line.
- If a logo or name is placed within 3 mm of the edge, it risks being cut off if the trimming knife shifts slightly.
Resolution and Colour Mode
- Resolution: Set your document to 300 PPI (Pixels Per Inch) for print.
- US Card (3.5 × 2 in): 1050 × 600 pixels.
- EU Card (85 × 55 mm): 1004 × 650 pixels.
- MY Card (89 × 54 mm): 1051 × 638 pixels.
- Colour Mode: Use CMYK, not RGB. RGB is for screens; CMYK is for subtractive process inks. Convert all RGB images to CMYK before exporting.
QR Code Considerations
If you include a QR code:
- It must meet ISO/IEC 18004 standards.
- Use Error Correction Level H to tolerate print noise.
- Minimum practical size for reliable phone scanning is 2 × 2 cm.
- Place the QR code well inside the safe zone.
FAQ
Q: Can I use the same file for a US printer and a Malaysian printer? A: No. The trim sizes differ (88.9 × 50.8 mm vs. 89 × 54 mm). You must create a new document with the correct trim dimensions for each region.
Q: Why is my file being rejected for having too much bleed? A: You may have used 3 mm or 5 mm bleed, which is standard for books but not for cards. Reduce your bleed to 1.5 mm or 2 mm as specified by the printer.
Q: What is the difference between a 300 GSM and 350 GSM card? A: GSM (Grams per Square Metre) indicates paper weight. 300 GSM is standard; 350 GSM is thicker and stiffer. Both are common for business cards.
Sources
- ISO/IEC 7810:2019 — Identification cards: physical characteristics
- ISO 15930 (PDF/X) — Graphic technology: pre-press digital data exchange
- ISO 12647-1:2019 Process control for the production of halftone screens
Sources
- ISO/IEC 7810:2019 — Identification cards: physical characteristics
- ISO 15930 (PDF/X) — Graphic technology: pre-press digital data exchange
- ISO 12647-1:2013 — Graphic technology: process control for half-tone colour separations, proof and production prints — Part 1