Card stock & finish picker
Answer three questions and we'll suggest a paper stock and finish — with links to the details. Guidance, not a rule; your printer's swatch book is final.
—
How to use
- Pick the finish look you want.
- Choose what matters most, and how the card will be used.
- Read the suggested stock and finish, and follow the links for detail.
FAQ
Is the recommendation a rule?
No — it is guidance based on common practice. Your printer’s swatch book and a proof are the final word.
Why does a bright gloss point to white Art Card?
Gloss is applied to a coated white stock to make colours pop. A dark stock (like Classic Black) does not give the “bright” look — gloss on black is rarely what people mean by bright.
When would I choose Classic Black?
When you want a dark, premium surface — usually with matt lamination, foil, a blind deboss, or white ink, rather than a bright gloss.